CRM Strategy and Implementation Experience
Main contact

Timeline
-
June 3, 2025Experience start
-
June 27, 2025Mid-point presentations
-
July 18, 2025Experience end
Timeline
-
June 3, 2025Experience start
-
June 27, 2025Mid-point presentations
-
July 18, 2025Experience end
Experience scope
Categories
Customer segmentation Marketing analytics Databases Data visualization Data modellingSkills
loan-to-value ratios strategy development planning customer data management sales management database systems marketing customer relationship management management systems integrationThis experience focuses on the transition from traditional marketing and sales management to modern Customer Relationship Management (CRM) strategies, emphasizing the role of database systems and CRM solutions. Learners will gain the ability to evaluate CRM systems' planning, management, and strategy, including social CRM strategy and operations, which leverage social media platforms to enhance customer engagement and relationship-building. They will assess customer data organization, identify integration issues, and learn to model customer lifetime value (LTV). Additionally, they will determine factors for successful CRM implementation. These skills can be applied to real-world projects, enabling learners to contribute to both traditional and social CRM strategy development and implementation in organizations.
Learners
- CRM strategy evaluation report
- Customer data organization plan
- CRM system integration analysis
- Customer lifetime value (LTV) modeling
- CRM implementation success factors report
Project work can be divided among separate teams, or multiple teams can collaborate simultaneously on the same deliverables.
Project timeline
-
June 3, 2025Experience start
-
June 27, 2025Mid-point presentations
-
July 18, 2025Experience end
Timeline
-
June 3, 2025Experience start
-
June 27, 2025Mid-point presentations
-
July 18, 2025Experience end
Project examples
Requirements
- Developing a CRM strategy for a mid-sized retail company
- Analyzing and optimizing customer data organization for a service provider
- Conducting a CRM system integration assessment for a tech startup
- Modeling customer lifetime value for a subscription-based business
- Identifying success factors for CRM implementation in a healthcare organization
- Evaluating the impact of social media trends on CRM strategies for a fashion brand
- Designing a CRM database structure for a non-profit organization
- Assessing CRM software and database application arrangements for a financial institution
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Main contact

Timeline
-
June 3, 2025Experience start
-
June 27, 2025Mid-point presentations
-
July 18, 2025Experience end
Timeline
-
June 3, 2025Experience start
-
June 27, 2025Mid-point presentations
-
July 18, 2025Experience end