CRM Strategy and Implementation Experience

IS 7920
Closed
Main contact
Kennesaw State University
Kennesaw, Georgia, United States
Professor
3
Timeline
  • June 3, 2025
    Experience start
  • June 27, 2025
    Mid-point presentations
  • July 18, 2025
    Experience end
Experience
2/1 project matches
Dates set by experience
Preferred companies
Anywhere
Any company type
Any industries

Experience scope

Categories
Customer segmentation Marketing analytics Databases Data visualization Data modelling
Skills
loan-to-value ratios strategy development planning customer data management sales management database systems marketing customer relationship management management systems integration
Learner goals and capabilities

This experience focuses on the transition from traditional marketing and sales management to modern Customer Relationship Management (CRM) strategies, emphasizing the role of database systems and CRM solutions. Learners will gain the ability to evaluate CRM systems' planning, management, and strategy, including social CRM strategy and operations, which leverage social media platforms to enhance customer engagement and relationship-building. They will assess customer data organization, identify integration issues, and learn to model customer lifetime value (LTV). Additionally, they will determine factors for successful CRM implementation. These skills can be applied to real-world projects, enabling learners to contribute to both traditional and social CRM strategy development and implementation in organizations.

Learners

Learners
Graduate
Intermediate levels
40 learners
Project
Educators assign learners to projects
Teams of 6
Expected outcomes and deliverables
  • CRM strategy evaluation report
  • Customer data organization plan
  • CRM system integration analysis
  • Customer lifetime value (LTV) modeling
  • CRM implementation success factors report


Project work can be divided among separate teams, or multiple teams can collaborate simultaneously on the same deliverables.

Project timeline
  • June 3, 2025
    Experience start
  • June 27, 2025
    Mid-point presentations
  • July 18, 2025
    Experience end

Project examples

Requirements
  • Developing a CRM strategy for a mid-sized retail company
  • Analyzing and optimizing customer data organization for a service provider
  • Conducting a CRM system integration assessment for a tech startup
  • Modeling customer lifetime value for a subscription-based business
  • Identifying success factors for CRM implementation in a healthcare organization
  • Evaluating the impact of social media trends on CRM strategies for a fashion brand
  • Designing a CRM database structure for a non-profit organization
  • Assessing CRM software and database application arrangements for a financial institution

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q1 - Text short
    What feedback will you be able to provide learners with at the end of the project?  *
  • Q2 - Text long
    How does this Experience relate to your project goals?  *
  • Q3 - Text long
    What skills will learners be exposed to through working on this project?  *
  • Q4 - Text short
    Will you provide access to the data systems required to complete the project?  *
  • Q5 - Text short
    This class is made up of 6 student teams. How many student teams are you/is your project able to accommodate?  *